It is said that consumption upgrading and product / service "high-end" are bound to be the trend of the times. This is undoubtedly a good time to overtake the three male Aurora, which is "happy to enjoy high-end lighting".
Recently, Hangzhou, Nanjing, Kunming, Chengdu, Xi'an, and other ten major airports in Hangzhou, Nanjing, Kunming, Chengdu and Xi'an, the aurora opens the airport advertising "bully screen". On the other hand, this year, the three male Aurora never stopped to carry out professional lighting technology all over the country. It will be widely recognized by designers and other professional channels.
The left hand Volkswagen consumer, the right-hand professional channel user, many layout three male Aurora future must have the great action.
Signing Li Chen to step up the first step of brand upgrading
In 2017, the aurora of three male conforms to the trend of the market consumption upgrading. It has upgraded the brand logo to publish the brand new brand concept and first opened the entertainment star as the brand spokesperson. The goal is to make the three male Aurora as a popular brand to allow more common consumers to accept.
In fact, with the powerful star effect of Li Chen and a series of marketing combinations, the three male Aurora has attracted the attention of a large number of young consumers, which has brought a great effect on the promotion of brand upgrading. According to the data of last year's annual report, the aurora of three heroes grew by about 20% in 2017, which is the fastest growth in recent years. Visible, three male aurora and Li Chen this wave joint cooperation is very strong!
Bully screen airport upgrade brand premium premium
The ten major airports, such as Hangzhou, Nanjing, Kunming, which have the strongest diffusion effect and the strongest diffusion effect, rely on the combination of matrix and cover, 24 hours of continuous brand exposure, and a unique three male with a powerful air field. Aurora brand spread the storm. In a short time, the three male Aurora became a scenery in the airport, and you set sail with the clouds.
Airport is an important undertaking of tourism and business, and a large number of middle and high end consumers have gathered in the airport, and its brand publicity window plays a great role and has an obvious influence. By virtue of professional, robust and high-end brand image, it has been successful in this summer holiday season. It is of great significance to millions of consumers to see the extraordinary charm of the brand.
A national survey on continuing deep ploughing in the field of professional lighting
In the first half of 2018, the three male Aurora did not stop in all parts of the country to carry out "Yue new products, the future - professional lighting technology exchange", to increase their own influence and to strengthen the discourse power of the industry. At the same time, with the help of the influence of Manchester City to the sea, the first Chinese and English lighting design salon butted foreign advanced lighting technology and ideas to promote the innovation of its own technology, and to inject new connotation and new ideas into the high-end lighting design of the three male Aurora, so as to better realize the brand expansion.
Now, on the basis of maintaining professional market advantage, the three male Aurora continues to cultivate the subdivision market in the professional lighting market, and push the commercial, home, hotel, office and outdoor lighting products to the market continuously.